Happy holidays everyone and happy shopping!

1. My post about the FreeCreditReport.com is just a tiny bit irrelevant now that the campaign has been cancelled and they’re looking for the next band.

2. I would completely write the post about “How I use Twitter” differently based on how much my Twitter strategy has changed since then.

3. How I use the tools to advertise my marketing services now and how I recommend my clients use it, are completely different today.

The above will be two very long posts, if and when I get around to it.

Finally, I have a few reservations about sharing my strategic marketing know-how, now. The emergence of social media has brought with it a million hacks. I’m not sure at this point if its in my best interest to provide too many details on that subject. Our agency has developed a competitive edge in that space and I’m not eager to give that up, just yet.

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Jimmy – There is a new Gillette ad for antiperspirant where it shows men standing in the public waving their arms over their heads (at a ball game; hailing a cab), and there are chirping canary’s attached to their armpits. My only question is this: how stoned were the advertisement departments when they okayed these ads? Has anyone else seen these? or are they simply leftover hallucinations from my years of LSD use?

So, here is the question Jimmy, how would you get the point across that yellow sweat stains are disgusting, and that if you have them, you may want to use Speed Stick to eliminate them? Coming up with a creative way to convey that thought is not as easy as is sounds. Do you simply show the yellow sweat stains? If they did then I would really be grossed out. Do they just try and talk about yellow sweat stains but not show them? Getting that ad to emphatically get the point across would be a challenge. Lets face it, the person who wrote that ad is a creative genius and my hats off to em’. Here’s the spot.

Speed Stick Stainguard Commercial

Now the spot that really had to be a challenge to figure out was the one for Trojan Condom Ecstasy. Imagine the creative briefing. CLIENT: “Agency peeps, I want you to make us (Trojan Condoms) a TV spot that shows exactly how an Ecstasy condom feels like you have nothing on.”  AGENCY: “Everyone laughs hysterically.” CLIENT: “We’re not joking, so get to work.” AGENCY: “Holy crap, they’re serious.”

Here is the brilliant solution.

Trojan Condoms \”Mime\”

The truth in this video illustrates why an industry with so much deceit makes being honest, not easy.

Truth in Ad Sales

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I work for Bigfish Creative in Scottsdale and our blog is DryLandSucks.com

Here is a client project that we just finished that the entire team is very proud of WalterTheBus.org

Thanks for following me. I’ll be sure to get back to pushing out fresh content soon!

Brandon

By following advertising professionals, I have a group of people who share the same interest posting links to intersting industry articles, websites and providing commentary on what they like and dislike. Businessweek just put out a story about how major brands are following the Tweets from folks to get a very real perception of their brands and cosumers experiences with their brand.

How Companies Use Twitter to Bolster Their Brands

So, do yourself a favor and set up a profile. Search for terms that you’re interested in and start following people. You won’t regret it.

Not only do their campaigns debunk the notion that you can have innovate creative deliver important messaging, GEICO has proven that you can have more that one campaign in market at the same time. The cavemen and gecko spots deftly cover two different, but overlapping demographics, establish strong brand recognition, deliver important information about what GEICO covers, all with a creative flair that will certainly be remembered ten years from now.

Now, GEICO has added a third campaign and has created an en-genius solution to customer testimonials. Any B2C advertiser would love to leverage powerful endorsements from their customers in a TV campaign, but all have the same problem…actual customers are horrible actors. So, GEICO hired real actors to help them tell their story. Bravo.