LinkedIn, the magic business maker? Um, not so much.

I was just connecting with a few people on LinkedIn the other day and while I was doing so I had the distinct feeling that business was getting done somehow. That re-connecting with these people would benefit me in some way down the line. That the phone would suddenly ring and a recent contact would say, “dude where have you been? I have a million dollar project that I need you to get started on right away!” At that moment I realized that I have been using LinkedIn diligently for the past 4 years and it hasn’t done crap for me or any of the companies I work for when it comes to soliciting business. So, I’m a little slow. I also realized that I don’t know a single person who’s benefited from LinkedIn or closed a huge business deal because of a connection made through the platform. I’m not saying that LinkedIn isn’t a great tool for me, I use it every day for business as a research tool and to locate resources. I’m just saying that there must be millions of people out there feverishly “connecting away” thinking that they’re going to land the next job or business deal by adding people to their contacts list. Or, what must be the equally satisfying feeling of having “500 +” connections. Which I don’t have. So sad. As matter of fact, many of them are more likely to be killing potential opportunities due to poorly crafted profiles and spelling errors. Bummer dude.

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