To Tweet or not to Tweet? How I use Twitter.

When I first heard about Twitter I totally didn’t get the point of it. People telling me where they are and what they’re doing seemed silly. However, I did have an interest in what some of my web developer friends had to say so I created an account. BTW – My Twitter ID is brandontague. Anyway, I quickly found out that this is the best way in the world to quickly stay caught up on what’s taking place in my industry.

By following advertising professionals, I have a group of people who share the same interest posting links to intersting industry articles, websites and providing commentary on what they like and dislike. Businessweek just put out a story about how major brands are following the Tweets from folks to get a very real perception of their brands and cosumers experiences with their brand.

How Companies Use Twitter to Bolster Their Brands

So, do yourself a favor and set up a profile. Search for terms that you’re interested in and start following people. You won’t regret it.

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09 2008

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